The Model - Marketing
The Support Centre provides a social media presence, PR, national advertising, telemarketing and an unparalleled internet presence. These and other initiatives will generate inbound leads (business opportunities) for you.
Below are just some of the marketing techniques we use on a local and international level for our network. We will provide further information on our 'Discovery Days'.
Lead Generation Service
Lead Generation can be an invaluable way to help your TaxAssist Accountants franchise grow and will continue to provide ongoing new leads should you wish to use this service.
Leads From National Marketing Activity
Our network of branded TaxAssist Accountants shops and cars ensures that small businesses will see the brand and recognise our name in the marketplace. All enquiries we receive are then qualified at the Support Centre and then sent on to the franchisee.
Free Leads Incentive
To help you to kick start your business, we provide you with a number of free leads as part of your franchise package. These will be generated from a marketing campaign in your area and our ongoing ‘inbound lead’ service.
First years subscription to a networking group
For your business to meet its full potential, you will need to be active with your marketing and networking. We would encourage you where possible to join a networking group such as the Business Network International or Business Referral Exchange. These groups allow only one representative from each industry sector, so if your local group has a vacancy, we will fund your first year of membership or support you in setting up your own group. (This only applies if you join on the standard franchise package - not the lifestyle package).
Stationery Starter Pack & Promotional items
Most of the stationery you should need in the first six months of your operation is supplied as part of the franchise fee. Where appropriate, the stationery is personalised for you. We also include an initial supply of a range of corporate merchandise including TaxAssist Accountants pens, mugs and mouse-mats.
Ongoing stationery, at very competitive prices is available via our support site
We also produce a range of marketing brochures for you to display in your office/shop front which offer up to date information for your clients. We also provide an e-mail tax newsletter which visitors to our national client website can subscribe to.
Your own Website and Email Address
Members of our entire network are provided with a personal website and email address:
http://www.taxassist.co.uk/your_name or
http://www.taxassist.ie/your_name
firstnamesurname@taxassist.co.uk or
firstnamesurname@taxassist.ie
Please visit the main client website www.taxassist.co.uk
The individual websites have a number of editable areas which are changed via our support site. Members can provide information specific to their business, contact information, testimonials and so on.
Our business owners find the creation of a website useful for local marketing. This enables them to feature on local websites where the national site cannot be. It also encourages link trading with other small businesses in the area and business partners.
We as a company communicate very much via the email system. This allows fast effective communication with all of our offices.
